sportFX.ai takes data privacy and user security very seriously, especially given that many of its users are minors. The platform is designed with safeguards to protect your personal information and give you control over your data. Here are the key points regarding privacy and security:
- Compliance with Privacy Laws: sportFX (through its parent company NurivaTech) adheres to major data protection regulations worldwide. Its privacy policy is aligned with laws like the GDPR (Europe), CCPA/CPRA (California), and COPPA (for children’s online privacy in the US)[34]. This means the company has legal obligations to handle your data carefully, transparently, and to honor your rights such as data access or deletion.
- Data Minimization for Minors: For athletes under 18, sportFX implements extra protections. By default, very little data from minors is uploaded to servers – aside from basic account info (name, email, etc.), all other data (like videos, metrics) remains stored locally on the device unless a parent or legal guardian provides explicit permission to upload/share it[20]. In other words, a parent has to opt-in for a child’s detailed performance data to be processed beyond the device. This is a rare and robust safeguard that shows how the platform prioritizes youth privacy.
- Parental Supervision and Consent: The terms require that a parent or guardian supervise accounts for users under 18[35]. Parents have control over what data is shared and with whom. For instance, as a parent, you could choose to share your child’s metrics with a trusted coach or not at all. sportFX will not knowingly collect or share a minor’s information without consent. Parents can review and revoke consents at any time.
- Secure Data Handling: sportFX employs industry-standard security measures to protect your information. This includes encryption and secure storage of personal data[36]. Encryption means that any sensitive data sent to sportFX’s servers (such as your video or personal details) is coded in such a way that if someone intercepted it, they couldn’t read it. The company also mentions using techniques like hashing and anonymization – for example, user accounts may be anonymized internally so that even if a database were compromised, it’s hard to tie data back to individual identities[36].
- Data Ownership and Control: You own your data. sportFX’s policies explicitly state that athletes (or their guardians) retain ownership of the data they provide[37]. The platform is just a processor of that data to give you insights. You have the right to access your data, correct it, or delete it. If you ever decide to stop using sportFX, you can request deletion of your account and all personal data – the support team (contactable at support@sportfx.ai) will handle such requests promptly[21]. They will only retain data as long as needed to serve you or as legally required.
- Controlled Sharing (You’re in Charge): sportFX allows you to share performance data, but only if you choose to. You might choose to link with a coach or share a progress link to a scout – but that’s initiated by you. The platform does not automatically make your data public or available to third parties. In fact, the default is private unless you actively share[25]. Within the app settings, you can likely manage what is shared and with whom. (And per the terms, if any “Subscribers” like coaches access data you share, they are bound by agreements to protect it too[24].)
- AI and Data Usage: sportFX uses your data to provide the AI coaching service. This means your videos and performance metrics feed into their algorithms to generate feedback for you. The company may also use your data (in anonymized form) to continue improving their AI models (so the system gets smarter for everyone over time). However, they offer an opt-out if you don’t want your data to be used in AI model training[38]. If you choose to opt out, your data will only be used for your own analysis and not to train their AI further (note: opting out might mean you don’t benefit from certain AI improvements, but the option is there for privacy-conscious users).
- No Unapproved Secondary Use: sportFX promises not to sell your personal data to advertisers or unrelated third parties. You won’t suddenly find your stats published or your videos used in marketing without your permission. Any usage of your data beyond providing the service (like an anonymized aggregate study) would be covered in the privacy policy and often would require additional consent. The focus of the platform is coaching, not data monetization.
- Data Security Practices: NurivaTech (sportFX’s developer) indicates that they keep up with security best practices. They regularly update security protocols and review for evolving threats[36]. User data is retained only as long as necessary – they don’t keep it indefinitely if you’ve deleted it or stopped using the app[39]. Backup copies might exist for a short period but are purged on schedule. They also likely have measures to detect and respond to any unauthorized access attempts. Thus far, there have been no reported data breaches, and being a new startup, they are keen on maintaining trust.
- Your Role in Privacy: As a user, you should also take basic steps to protect your account. Use a strong, unique password for sportFX (especially since it holds personal videos of you or your child). Don’t share your login credentials. If you’re a parent, monitor your child’s use and ensure they understand not to share personal info in any chat or profile fields. sportFX’s community or social features (if any) are limited and likely moderated, but good digital habits still apply.
In summary, sportFX is built with a privacy-first mindset, especially for its younger users. By complying with strict privacy laws, limiting data for minors, and giving users control, the platform creates a safe environment to explore sports analytics. You can confidently use the app knowing your data is protected and used only to help you (and not someone else’s agenda). If you ever have specific privacy concerns or requests (like getting a copy of your data or deleting something), you can reach out to their support or privacy contact, and they will assist promptly[21].